Textual Analysis

What is the complete meaning of a text, and does it hold one essential meaning?

Text –A text is any object that can be read.


Text carry various meanings, the viewer will interpret it into his/her own point of view, not every individual will respond in the same way. E.g. Donald Trump ban on all Muslim people entering the U.S., He stepped in as new leadership and change for the better of the people ,but the viewers decoded it as unfair and unjust https://www.theguardian.com/us-news/2015/dec/07/donald-trump-ban-all-muslims-entering-us-san-bernardino-shooting

This proves that one message might be sent but it’s not just one meaning that’s being understood, though the audience decodes into 3 categories, Dominant- Producers want their message to be understood and interpreted the way they have set out, Negotiated- A balance between dominant and opposition reading, Oppositional- The reader rejects the decoded message.     

Transcript of Stuart Hall Reception Theory (1980) ,Stuart Hall
Reception Theory (1980)

It’s safe to say background textual knowledge is necessary in the case of knowing who was responsible for creating the text and the intention behind as well as on screen, in this case e.g. Theme. “This is such a Steven Spielberg movie.” https://en.wikipedia.org/wiki/Steven_Spielberg and one would have to know his work as a complete whole to understand a single text.

It is not visible to understand text in isolation, without more information regarding the topic and references to the outside world, e.g. Stereotypes in sitcoms that portray a message in 25min and usually the themes represent everyday life and give a sense of direction to how people should be. E.g. Modern Family http://abc.go.com/shows/modern-family

Though many are disadvantaged in the sense where the text is all they have, it is possible to make sense of text in isolation but in order to accomplish that knowledge of the world is required and textual processes e.g. The style, the type of image used.

Text in social situations imply two main platforms, space and time, space can influence texts meaning e.g. Different news channels, Media space is thee advertisement in the space of a magazine vs newspaper, Social space would be my home versus my lecture hall and other texts to just influence the reading of a text.

 “Intertextuality refers to the interconnection that occurs naturally or purposefully in works of art. It helps them create connections with their audience or to illustrate a large point they are trying to make by creating a parallel to other art their audience is already familiar with. Sometimes intertextuality slips in without the creator directly noticing. Lat us explore how the affects the music we listen to.”  http://study.com/academy/lesson/intertextuality-in-music-definition-examples.html

e.g. The Simpsons


e.g. Carlos Santana- Maria https://www.youtube.com/watch?v=nPLV7lGbmT4 and Rihanna ,DJ Khaled – wild thoughts https://www.youtube.com/watch?v=fyaI4-5849w is a clear example of a hit almost 7 years ago it seen recreated in 2017 with different vocals but the same melody, though the song has lost a lot of individualism now that it ‘seen recreated but still completely resembles the original.
In all truth it is necessary that we have two types of readers, the inscribed reader is an individual of the target market and the actual readers whom I believe the text were made for.




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